Thursday, February 16, 2012

Callooh Callay



My sister sent me this random menu, another fancy gem from London.

Arranged as a 10 page booklet with risque and naive drawings both, the menu evokes a certain Swedish furniture chain.  The cocktails are creatively titled, but are so complicated I'd rather just ask my waiter for a suggestion.  The food sounds fun and appropriately off-the-wall, with no common thread to speak of (I'd think Scandinavian, but I'd be wrong).

I've spoken harshly before of overthought menus and questioningly at overwrought menus, and I guess this British iteration leaves me waffling somewhere between the two.  Can't say much since I haven't tried it.

The menu designer was credited with his own drink.  Dusty pockets?  Does that mean they paid him in booze alone?

Forty Chew and Blow?  Well there's one less drink to try.

I"m starting to like this marshmallowy-negative-spaceman.  He's so pleased with himself.

You had me at If You Don't Gnome Me by Now.  But then I think you lost me with smoked cinnamon syrup.  But then you had me again with served in infamous gnome punch bowls.

Do people eat scotch eggs in mixed company?  Also, these people love communication.

To the Brits, I have to ask: What are you thinking, being so avant-garde?

So, you're saying the flamingo is composed of infinite decks of cards? 
First of all, they credit the menu designer, thus acknowledging that thought was put into the menu beyond listing all the food on offer.

Second, there is an excess of text here, are we reading or eating? (or socializing? nah.)

Third, I don't get it: is it a restaurant or an eating club or a bar or what?

Fourth, there is so much design based illustration on here that I feel like I'm supposed to be making my own meal. (which brings me to...)

Finally, let's state the obvious: this menu is an Ikea instruction booklet.

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